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FIG joins SRL as marketing and PR partner

FIG joins SRL as marketing and PR partner


The management team at SRL are delighted to announce FIG Creative as their marketing and PR partner, to deliver on a strategic marketing plan that will support SRL’s business growth objectives.

Based in the High Peak, FIG is a B2B marketing and communications agency specialising in manufacturing, industrial and technical sectors.

Alison Spooner, Commercial Director at SRL said, “We’ve been aware of FIG for some time and it is highly unusual to find an agency with 10 years’ experience in the ITS sector. That experience helps as FIG understands our technology and the benefits and they already have good, long-standing relationships in the trade media. They have already proved they can hit the ground running, delivering a campaign to communicate our continued investment in VMS, including the expansion of our VMS fleet by 150% and introducing a dedicated team of experts led by Tony Logan. They’ve shown how responsive they can be, that they understand our marketplace and can support our plans. So I know this is going to be a very exciting partnership.”

Helen Duncan, Managing Director at FIG said “We are delighted to be partnering with SRL, they are a really exciting company, with so much to shout about. After some initial campaign work, we will be helping to develop SRL’s marketing and PR growth strategy to support the business goals. Their new online platform www.srl.co.uk better reflects SRL’s complete offering, as the UK's largest manufacturer of portable and temporary traffic systems to hire or purchase.”

“SRL have been well known for decades as a quality manufacturer of traffic light equipment and became the first, and to date, only manufacturer to offer traffic light equipment for hire to the traffic management industry, and now with the UK’s largest hire fleet on the market. But SRL have invested in an entire range of portable and temporary ITS solutions, including CCTV and VMS. They continue to innovate and develop new products and we’ll be communicating the benefits of these and the great work they do throughout the UK.”

There are lots of new products and new team members to announce in coming months as SRL continue to invest and make great strides in the industry. So watch this space!

You can find out more about FIG on their website www.fig.agency

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