Details OfOur Cookie Usage
- Introduction
This cookie policy applies to SRL Traffic Systems with its registered office at The Light House, Brooks Lane, Middlewich, England, CW10 0JG ("SRL", "we", "us", "our"); the cookies used on our website https://www.srl.co.uk/ ('Website'), and cookies that may be contained within emails and communications that we send to you.
We ask that you read this cookie policy carefully as it contains important information on who we are and our use of cookies or similar technologies on our and in our electronic communications with you. This policy should be read together with our Privacy Policy, held on https://www.srl.co.uk/pages/privacy, which sets out how and why we collect, store, use and share personal information generally[A1], as well as your rights in relation to your personal information and details of how to contact us and supervisory authorities in the event you have a complaint. - What is a cookie and similar technology?
We use tracking mechanisms, cookies and single-pixel gifs, collectively referred to in this policy as “Cookies” on our Website and in emails and marketing communications that we may send to you. Cookies are small text files that may be stored on your computer (or other internet enabled devices, such as a smartphone or tablet) when you visit a website, or open our emails or click on any links in our emails or on our website. They are used by us on our websites to help remember information about your visit, like your country, language and other settings and on our emails and communications to help us confirm if you open the email and collect information about your interactions with the communication which helps us set preferences and improve the delivery of our services.
We use cookies on this website to:
- Recognise you whenever you visit this website (this speeds up your access to the Website as you do not have to log in each time)
- Obtain information about your preferences and use of our website
- Carry out research and statistical analysis to help improve our content, products and services and to help us better understand our users’ requirements
- Target our marketing and advertising campaigns more effectively by providing interest-based advertisements that are personalised to your interests
- Make your online experience more efficient and enjoyable
We use cookies in emails and marketing communications to:
- Better understand your engagement with our communications
- Carry out research and statistical analysis to help improve our content, products and services and to help us better understand our users’ requirements
- Target our marketing and advertising campaigns more effectively by providing interest-based advertisements that are personalised to your interests
- Information about our use of cookies
We use the following cookies:
Cookie requirement Type of cookie Explanation Strictly necessary cookies Necessary These are cookies that are required for the operation of our Website. They include, for example, cookies that enable you to log into secure areas of our site. We do not require your consent to place these cookies. Nevertheless, you may be able to block these cookies yourself on your device/ browser, but restricting these cookies is likely to mean that our site will not work as you would expect, and certain functionality may be inoperable. Non-essential cookies Analytical/performance cookies These allow us to recognise and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. We use cookies to compile visitor statistics such as how many people have visited our Website, how they reached our Website, what type of technology they are using (e.g. Mac or Windows, which helps to identify when our site isn't working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our Website.
We also use Google Analytics to collect information about how users interact with the website. These tools use cookies to collect information in an anonymous form, including the number of visitors to the site, from where visitors have come to the site and the pages they visited. We use the information generated by these tools to prepare reports and improve the customer experience of the website.
We have enabled Google Analytics Demographics and Interest Reporting features on the Website to allow us to review information about users of the Website, including identifiers such as age, gender and location. We may use this information to enable us to make decisions about what information to include on the website and how to present it.
We and our third-party suppliers, including Google, use first-party Google Analytics cookies and third-party DoubleClick cookies together to collect the data for the Google Display Network Impression Reporting functionality.
We also use these cookies in the emails and marketing communications that we send. These allow us to better understand the recipient’s engagement with our communications and helps us to compile statistics to analyse and help improve our content, products, and services and to help us better understand the recipient’s requirements.
Functionality cookies These are used to recognise you when you return to our site. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
Targeting cookies These cookies record your visit to our site, the pages you have visited and the links you have followed. This information will be used by us and third parties to make our site and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose but only if you consent to such sharing.
Social Website Cookies So you can easily "Like" or share our content, we have included sharing buttons on our site for certain social media sites such as Facebook and Twitter. These cookies are set by the third-party social media sites to which they relate, including:
- Facebook, Twitter, LinkedIn, Instagram
- The privacy implications vary from social media site to social media site and will be dependent on the privacy settings you have chosen on these sites. Please refer to the relevant social media site's privacy and cookies policy for more information.
You can find more specific information about the individual cookies we use and the purposes for which we use them in the table below:
Cookie Cookie duration Information processed What cookies do/purpose Required or not _ga 2 years IP Address, Geo Location Used to distinguish users (google analytics) No _gid 24 hours IP Address, Geo Location Used to distinguish users (google analytics) No ci_session 24 hours IP Address, Browser User Agent This cookie assigns a unique ID to your session to connect it to the server. Yes _gat 1 minute IP Address, Geo Location Stops multiple simultaneous sets of information being sent to google analytics from the same IP address No __Secure-3PSID 2 years Age, Gender, Subjects of Interest Builds a profile of website visitor interests to show relevant and personalized ads through re-targetings
No SID 2 years Security cookie to confirm visitor authenticity, prevent fraudulent use of login data and protect visitor data from unauthorized access.
No HSID 2 years Security cookie to confirm visitor authenticity, prevent fraudulent use of login data and protect visitor data from unauthorized access. No SAPISID Persistent Google collects visitor information for videos hosted by YouTube.
No APISID 2 years Personalizes Google ads on websites based on recent searches and interactions.
No SIDCC 3 months Security cookie to confirm visitor authenticity, prevent fraudulent use of login data and protect visitor data from unauthorized access.
No __Secure-3PAPISID 2 years Age, Gender, Subjects of Interest Builds a profile of website visitor interests to show relevant and personalized ads through retargeting.
No __Secure-3PSID 2 years Age, Gender, Subjects of Interest Builds a profile of website visitor interests to show relevant and personalized ads through retargeting. No SSID Persistent IP Address, Geo Location, Session Duration, Links Clicked, Age, Gender, Subjects of Interest Google collects visitor information for videos hosted by YouTube on maps integrated with Google Maps.
No DV 24 hours IP Address, Geo Location Google ReCaptcha stores a cookie to help detect whether the user is a robot or not (ensure security).
Yes NID Persistent IP Address, Geo Location Google ReCaptcha stores a cookie to help detect whether the user is a robot or not (ensure security). Yes OTZ 1 month IP Address, Geo Location, Session Duration, Links Clicked, Age, Gender, Subjects of Interest Links activities of website visitors to other devices that are previously logged in via the Google account. In this way, advertisements are tailored to different devices.
No SEARCH_SAMESITE 3 month IP Address, Geo Location This cookie is used to prevent the browser from sending this cookie along with cross-site requests.
No OGPC 1 month This cookie enables the functionality of Google Maps. No 1P_JAR 1 week Based on recent searches and previous interactions, custom ads are shown on Google sites.
No CONSENT Persistent Stores visitors’ preferences and personalizes ads. Yes Fpestid 9 months Fpestid is a ShareThis cookie ID set in the domain of the website operator.
No pxcelBcnLcy 1 week Part of the ShareThis sharing button functionality. Unique identifiers are given to each computer to allow traffic analysis to ShareThis
No pxcelPage_c010 Session Part of the ShareThis sharing button functionality. Unique identifiers are given to each computer to allow traffic analysis to ShareThis
No Ajs_user_id 1 year This cookie helps track visitor usage, events, target marketing, and can also measure application performance and stability.
No ajs_anonymous_id 1 year These cookies are generally used for Analytics and help count how many people visit a certain site by tracking if you have visited before.
No
How can I manage cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. If you wish to disable all cookies, you can opt-out by setting your browser to remove or reject browser cookies. You can also delete cookies that have already been set through your browser settings.
If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. Most browsers have cookies enabled by default. However, if you don't want to enable cookies, you'll still be able to browse the site.
You can consent to our use of non-essential cookies when you are prompted to do so when you visit our website or by checking the box below. You may withdraw your consent at any point by setting your preferences in the Cookie Consent Manager.
Allow cookies
More information about cookies, including how to block them or delete them, can be found at http://www.aboutcookies.org/ If you have any further questions, comments or requests regarding our cookies policy or how we use cookies on our site, then you can contact our Compliance Manager at: info@srl.co.uk - Third-party cookies
Please note that the following third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control.
Google
YouTube
Facebook
ShareThis
These cookies are likely to be analytical/performance cookies or targeting cookies. - Changes to this cookies policy
Any changes to this cookies policy in the future will be posted on this page and we will take all measures necessary to communicate any changes to this cookies policy to you. Please check back frequently to see any updates or changes to this cookies policy. We will also bring your attention to such changes by updating our cookie banner/ pop-up.
This policy was last reviewed and updated: 27th July 2021
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